How to Save at Emma Bridgewater: Outlet Seconds, First Order Offer and the Collectors Club

By the HuntMeCoupons team · Updated 14 October 2026 · 3 min read

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Emma Bridgewater discount code for your first order

Sign up to the Emma Bridgewater newsletter and new customers get a unique 10% code by email. It doesn't cover personalised or already discounted items, and it won't work on an account that has ordered before. Save it for a full-price order, such as a set of mugs or a tableware collection.

Any other codes and deals we find are on our Emma Bridgewater page.

Multibuys: save 15% on half-pint mugs

Emma Bridgewater runs multibuy offers on its best-known pieces. When we checked, you could buy two half-pint mugs and save 15%. Multibuys are a good way to build a set in the same pattern, or buy a pair as a gift.

The Outlet: seconds and discontinued designs

The Outlet sells two kinds of cheaper pottery:

• Seconds: pieces with small cosmetic faults in the finish, decoration or shape. The faults aren't structural, so they work as normal.
• Discontinued designs: patterns and shapes that are no longer made.

If you're buying for everyday use rather than display, seconds are the cheapest way to get genuine Emma Bridgewater mugs, plates and bowls.

The Collectors Club: £10 for life

For a one-off £10 you're a Collectors Club member for life. Members get:

• Early access to seasonal sales and dedicated Collectors Club promotions.
• Exclusive Collectors Club pieces, and preview access to new and limited editions.
• Invitations to the annual Factory Open Days, product previews and launch events.

If you buy Emma Bridgewater more than once or twice a year, early access to the sales can be worth more than the £10.

Does Emma Bridgewater do an NHS or student discount?

We couldn't find an NHS, Blue Light Card or student discount on the Emma Bridgewater website when we checked in October 2026. NHS staff and students can still use the 10% first-order code, multibuys and the Outlet.

Emma Bridgewater delivery costs

Personalised pieces are hand-decorated, so they take up to 2 weeks, and orders with personalised and non-personalised items arrive in two deliveries. Next day delivery isn't available for personalised or oversized items, and there's no delivery to PO boxes.

Emma Bridgewater returns and guarantee

Contact Emma Bridgewater within 30 days of delivery to return something. Returning unwanted items isn't free: you can buy a £6 Evri returns label for the UK mainland. Faulty or damaged items are returned free for a replacement or refund. Personalised items can only be returned if faulty, and there are no exchanges.

All products are guaranteed for 2 years, and Emma Bridgewater aims to replace pieces less than 5 years old if crazing appears. The pottery is dishwasher safe, except pieces decorated with silver or gold.

Tips to pay less at Emma Bridgewater

1. Sign up to the newsletter before your first order for 10% off.
2. Buy mugs in pairs to use the 15% multibuy.
3. Check the Outlet for seconds and discontinued patterns.
4. Spend over £50 for free standard delivery, or pick No Rush at £3.99.
5. Join the Collectors Club if you buy regularly, for early sale access.